Babeltext launches AI creator marketplace Chat2Me.AI

Babeltext has launched Chat2Me.AI, an AI creator marketplace built around messaging. The service lets creators offer subscription-based AI versions of themselves across multiple chat channels.

The Sydney company is targeting coaches, consultants, experts and influencers who want to earn recurring income by answering audience questions through AI personas on WhatsApp, SMS and web chat. The service supports 195 languages and does not require users to download a separate app.

Chat2Me.AI takes a different approach from creator platforms built mainly around newsletters, posts or videos. Instead, it centres on conversational access. Creators submit a personality concept reflecting their niche, tone and expertise, and Babeltext then builds and hosts the AI version on its messaging system.

Approved creators do not pay upfront costs. Subscription prices are agreed between the creator and the platform, and Babeltext says creators receive 50% of subscription revenue, paid monthly.

The company is positioning the offer as a solution to a familiar problem in the creator economy: audience demand often exceeds the time an individual expert can give. Under the model, the AI persona handles routine and high-volume exchanges, while the creator steps in when a subscriber issue needs direct human involvement.

That structure places the product in a growing part of the market, where businesses are trying to turn generative AI into paid services rather than standalone tools. It also reflects a broader shift towards messaging as a commercial interface, especially where users are already active on existing apps and mobile channels.

David Hayes, Founder of Babeltext, gave an example of the economics the company believes creators could achieve on the platform.

"A single creator on Chat2Me.AI with 500 subscribers at $19.99 per month earns close to $60,000 a year, without writing a single piece of content or hiring a single staff member," Hayes said.

Current marketplace listings range from free services to paid tiers priced at $14.99 a month. Examples cited by the company include an AI business mentor, travel advisers focused on the US, UK and Australia, a wellness companion, a fan character designed to mirror a creator's voice, and a youth support chat service in Australia and the UK.

Messaging focus

Each personality receives a dedicated phone number that subscribers can save as a contact. Personalities can be deployed across WhatsApp, SMS and web chat, while the underlying Babeltext system also works with Instagram, Facebook Messenger, WeChat, Telegram and Discord.

Hayes argued that distribution through established communication channels is central to the product's appeal.

"Messaging is the most widely adopted digital interface on the planet. We're not asking users to change their behaviour; we're meeting them exactly where they already are," Hayes said.

Babeltext says Chat2Me.AI is built on the same multilingual messaging infrastructure it already uses with clients in hospitality, healthcare, aged care, eCommerce and government. Independent testing by the Ethnic Communities Council of NSW found translation accuracy of 98% across nine languages for its translation engine, which now underpins the marketplace's 195-language offer.

The infrastructure is hosted on AWS and includes end-to-end encryption, according to the company. Those details are likely to matter if Babeltext wants to expand from individual creators into more regulated or service-heavy sectors, where auditability, privacy and language access are important buying factors.

Strategic interest

Babeltext also says the platform has attracted interest from parties considering acquisition or strategic investment following its soft launch. It did not identify those parties or disclose financial terms.

That claim suggests the company sees Chat2Me.AI not only as a creator product, but as a broader commercial layer for conversational transactions. If that view gains traction, the business may find itself competing not only with creator subscription platforms, but also with customer service software providers, chatbot developers and messaging commerce companies.

For now, the immediate test will be whether creators can persuade users to pay for ongoing access to AI versions of experts rather than for content, community or one-to-one human advice. The answer may depend on how reliably the service handles everyday queries, how often subscribers seek human escalation, and whether the model can retain a sense of trust once conversation becomes the product itself.

Babeltext says the creator's role is to promote their AI personality and remain available for escalations that require what it describes as a human touch.