AI-powered PR app launched to boost small business visibility
An AI-powered public relations app has been launched to make professional PR more accessible for small and medium-sized businesses (SMEs).
The PR Mastery App, created by public relations expert and Manchester native Carla Speight, is designed to enable SMEs and entrepreneurs to generate quality press releases, build media contact lists, and secure media visibility at costs that are significantly lower than those typically charged by traditional agencies.
Carla Speight brings over a decade of experience in public relations, journalism, photography, and brand promotion to the development of the app. In addition to running her own agency, she has worked with high-profile clients including Jason Manford, Lewis Capaldi, Katherine Ryan, Sarah Millican, and Shaun Ryder, as well as supporting a wide spectrum of independent businesses.
Speight is recognised for her emphasis on storytelling and securing client placements in international publications and media. Her frequent contributions to global platforms as an industry expert have provided her with insight into the challenges faced by smaller firms looking to raise their profile.
AI-driven approach
The PR Mastery App leverages artificial intelligence to streamline the PR process for businesses that do not have the resources for large retainers or the time for complex service agreements. Users input minimal information, after which the app generates press releases and constructs targeted contact lists, ensuring press materials reach relevant journalists, podcasters, and publications.
This approach seeks to bridge the gap for SMEs who have struggled to afford professional PR services, while still providing tools that reflect current best practice in media communications. The combination of advanced AI and industry-specific expertise is aimed at improving outcomes for users seeking to promote their brands and stories.
"We believe that every small business deserves the opportunity to tell its story and gain valuable media exposure," says Carla Speight, Founder of PR Mastery App. "The PR Mastery App is built to break down the barriers to entry, offering an intuitive, affordable, and incredibly powerful solution that delivers tangible results, getting businesses featured in top news outlets, podcasts, and magazines".
Unlike PR agencies which often charge significant monthly fees or insist on long-term contracts, the PR Mastery App offers competitively priced access. Users are able to write, refine, and distribute press releases through the app itself, with minimal training required.
Support and guidance
Beyond generating press materials, the PR Mastery App offers a selection of tailored tools and expert-led courses. These resources are intended to assist users at every stage of their PR efforts, from basic media engagement techniques to more advanced publicity strategies.
According to Speight and her team, a central aim of the platform is to empower business owners and founders to take control of their own brand narratives. The app's structured approach and library of educational resources enable users to elevate their profile without having to engage directly with a traditional PR agency.
The launch of the PR Mastery App reflects a broader shift in the PR industry towards technology-enabled self-service models, where smaller businesses are able to bypass some of the structural barriers that have historically limited access to mainstream media coverage.
The tools provided by the app are positioned to support cost-effective brand building for start-ups and SMEs at a time when visibility in the marketplace is seen as increasingly vital.
By basing the app's core offering around the needs of small businesses and pairing this with automation, the new platform seeks to address longstanding pricing and accessibility issues associated with traditional public relations services.
