Acquirz appoints Vickie Stacey as Data Chief amid rapid growth

Acquirz has announced the appointment of Vickie Stacey as Head of Data Operations as the B2B email marketing agency marks its fifth year in business and reports continued growth.

The agency's seven-figure turnover has risen by 40% year-on-year. Since 2020, Acquirz's client base has expanded by 600%, and its team size has increased by 800%. The company, which began with just 10 clients during the early days of the COVID-19 pandemic, now serves over 50 large enterprises and small to medium-sized enterprises, including several well-known global brands.

Vickie Stacey joins Acquirz at its Cheltenham office, bringing more than 28 years of experience in the data industry. Her career began as a Data Entry Executive and progressed to IT Analyst before assuming her new leadership position as Head of Data Operations.

She is recognised for her expertise in customer acquisition methods such as telemarketing, direct mail, and email marketing. Stacey has previously led the development and implementation of procedures aimed at enhancing data accuracy, improving operational efficiency, and providing tailored services to clients, while also establishing long-term business relationships. In this new remit, Stacey will apply her experience to address complex data challenges and turn raw information into actionable business insights.

Vickie Stacey said: "I'm thrilled to join Acquirz as Head of Data Operations. The team are fantastic - welcoming, knowledgeable, and willing to help at the drop of a hat. In any role, I'm always looking for ways to improve operations while maintaining a strong team dynamic. The team's trust in my expertise and ability means a lot, and I'm excited to contribute to such a supportive and collaborative environment.

"As well as their market-leading reputation, what drew me to Acquirz was their commitment to combining cutting-edge technology with deep industry expertise. It's this forward-thinking approach to delivering high-quality, data-led customer acquisition solutions that really stood out to me. The opportunity to lead operations within such a progressive company aligns perfectly with my passion for delivering exceptional results."

Acquirz has stated its intention to increase its headcount by a further 33% this year and is projecting a 40% increase in turnover. The firm also plans to introduce several new technology products and services to support growth within the sector.

The agency has also announced a focus on long-term sustainability, aiming to integrate environmental, social, and governance (ESG) principles into its core business strategy. Measures being undertaken include reducing its carbon footprint, increasing workplace diversity and inclusion, implementing transparent governance, and investing in projects that support ethical growth and community values.

Chris Skinner, Director and Co-Founder at Acquirz, commented: "We've worked hard to build a team and a culture that's rooted in innovation and collaboration, and it's incredibly rewarding to see the impact that's having on the growth of the agency.

"With years of experience in the B2B data solutions and email marketing industry, our team of experts understand the challenges and opportunities businesses face when it comes to attracting, engaging, and converting prospects. We're delighted to have Vickie join us, bringing her deep expertise and leadership to help further elevate our capabilities.

"However, we're just getting started. With ambitious growth plans, product developments in the pipeline, a strong focus on sustainability, and a growing team to drive it all forward, we're more excited than ever about what's ahead."