Latest news - Page 66

Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

IDeaS and Oracle celebrate integrating nearly 2,000 properties onto OHIP, enhancing revenue management and operational efficiency for hoteliers globally.

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

New research reveals mixed trust levels among business leaders toward AI tech from Apple and OpenAI, with privacy concerns affecting Apple's standing.

Crew Clothing expands its partnership with Cegid to introduce a Newsfeed feature, enhancing communication across its 105 stores and streamlining operations.

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

At WWDC, Apple unveiled Apple Intelligence, enhancing Siri with deeper AI integration for personalised user interaction.

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

AI-powered ecommerce search platform Constructor raises USD $25 million in Series B, nearly tripling its valuation to USD $550 million. Sapphire Ventures leads the round.

Linnworks and Spreetail Europe have teamed up to fast-track global eCommerce growth, implementing transformative solutions in just three weeks.

Rithum unveils AI Magic Mapper, a tool designed to automate and accelerate the process of uploading product catalogues, streamlining marketplace expansion for brands.

Brightcove partners with FrightPix to launch a free ad-supported streaming service focused on horror, thriller, and true crime content in the US.

Radisson Hotel Group partners with Lemongrass to migrate SAP systems to AWS, aiming to boost sustainability and enhance operational efficiencies.

Fastly unveils the AI Accelerator to optimise large language model applications, reducing costs and enhancing efficiency with advanced semantic caching.

The logistics sector is undergoing a digital transformation, with companies investing heavily in technologies like AI and IoT to optimise operations and meet growing e-commerce demands.

Report reveals 68% of European tech startups are leveraging AI, with investments in emerging technologies like ML and 5G shaping the future landscape.

Databricks introduces AI/BI, an AI-driven business intelligence tool with low-code dashboards and natural language queries, enhancing real-time data insights.

Sendbird launches an AI chatbot for Shopify, powered by GPT-4o, enabling 4.6 million merchants to enhance customer interactions with no-code integration.

Accor partners with Stripe to streamline payments across 5,600 global establishments, enhancing customer experience as Australia's tourism sector rebounds.