Search Engine Optimisation (SEO) stories - Page 6
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
University of Auckland students win award for AdWords expertise
Mon, 31st Oct 2016
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martech
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google
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auckland university
University of Auckland students, Phoebe Joiner and Daniel Talbot, won awards for their remarkable Google AdWords campaign, boosting site traffic fourfold.
We ditched staff email addresses — and got amazing results
Tue, 16th Aug 2016
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martech
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email
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business communications
Webics ditched staff email addresses, improving productivity and client interactions through ticketing systems and live chats. Could your business benefit too?.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
I’m feeling yucky :( Searching for symptoms on Google
Tue, 21st Jun 2016
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martech
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google
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search engines
You woke up today with a headache. It’s been getting worse all day, and you aren’t sure if you should be worried or not. So what do you do? Google.
How can you optimise the speed of your eCommerce site?
Tue, 14th Jun 2016
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martech
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shopping
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online marketing
Today, there are a number of platforms that provide users with more dynamic, robust and interactive eCommerce experiences than ever before.
Pronto Software weaves customer focus into new consultancy service
Thu, 9th Jun 2016
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martech
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pronto software
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seo
Pronto Software says it has acknowledged the potential for digitally integrated business management solutions that focus on customer engagement.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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digital marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
Survey: Only 22% of Australian small businesses are digitally engaged
Mon, 4th Apr 2016
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martech
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digital engagement
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seo
Australian small businesses are missing their chance to use technology to grow their businesses according to a new survey.
SuperTech event promises to ready Kiwi businesses for the digital world
Fri, 11th Mar 2016
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data analytics
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martech
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planning
New Zealand’s Employers and Manufacturers Association (EMA) developed SuperTech 2016 to give Kiwi businesses ‘inspiration in the digital world’.
SUPERTECH 2016: An event to help enable business success in a digital future
Wed, 2nd Mar 2016
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digital transformation
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martech
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ema
Businesses across the world are transforming into digital versions of themselves to ensure survival - but why is this happening?.
Valentines beware: scams are targeting you
Thu, 11th Feb 2016
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martech
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email security
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cybersecurity
Beware of Valentine's Day scams targeting lovebirds, warns antivirus provider Bitdefender. Fake offers and phishing attempts are on the rise.
SEO for small businesses: Why it matters
Tue, 2nd Feb 2016
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fintech
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martech
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financial systems
Small businesses, give heed to SEO's power to boost your online presence, or risk obscurity in the digital age.
New cyber threat using SEO to target websites
Tue, 19th Jan 2016
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martech
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cybersecurity
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akamai
Akamai Technologies has identified a new cyber threat manipulating SEO with SQL injections, impacting over 3,800 websites and misleading search engine rankings.
Three customer experience lessons from social media performance in 2015
Thu, 14th Jan 2016
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cx
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martech
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facebook
The performance of social companies contains lessons about the future of social media and the present of marketing.
Timely: Appointment booking for service businesses
Mon, 21st Dec 2015
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martech
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management
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seo
Timely provides really simple cloud-based appointment booking aimed personal service businesses like hairdressers, massage therapists, and personal trainers.
Eight Wire: Migrate your data, from anything to anywhere
Mon, 2nd Nov 2015
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data analytics
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martech
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planning
Eight Wire's Conductor product solves the headache of data migration between systems, supporting multiple formats and databases.
Growing demand by SMBs for CRM and SEO solutions
Thu, 22nd Oct 2015
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crm
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data analytics
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martech
Smash Solutions is targeting the growing demand for SEO and CRM solutions among small to medium-sized businesses (SMBs).
What are SMEs using the internet for?
Thu, 30th Jul 2015
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martech
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advertising
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social media
The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).
Bulletproof hosting: why cyber crims can't live without it
Mon, 20th Jul 2015
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ddos
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edge computing
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martech
Bulletproof hosting services is a critical component of cybercrime that is often overlooked.Online criminals would not be able to operate without it.
UXC Oxygen shoots for business support glory
Fri, 12th Jun 2015
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martech
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ibm
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uxc oxygen
UXC Oxygen is among the finalists vying for glory in this year's AUT Faculty of Business and Law Excellence in Business Support awards.