Search Engine Optimisation (SEO) stories - Page 4
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
AWS launches Amazon Kendra, its machine learning search service
Wed, 13th May 2020
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uc
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hyperscale
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public cloud
Amazon Web Services launches Amazon Kendra, an ML-powered enterprise search tool designed to provide precise results for natural language queries.
Start-up advances online marketing, boosted by $5M in funding
Tue, 7th Apr 2020
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martech
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online marketing
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seo
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
The ghost in the machine that maximizes uptime
Wed, 1st Apr 2020
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martech
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commerce systems
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intel
China's leading eCommerce platform, Meituan, leverages Intel Memory Failure Prediction to bolster server uptime, predicting failures before they strike.
Desktop and mobile searches vastly different, new study shows
Fri, 31st May 2019
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martech
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software development
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google
A recent SEMrush study highlights how desktop and mobile search results differ significantly, with 30% of top desktop pages losing their ranking on mobile.
Kiwi businesses warned that Google is moving the goal posts
Thu, 9th May 2019
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data analytics
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martech
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planning
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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google
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
Six Easter eggs built into the Google search engine
Thu, 18th Apr 2019
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martech
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google
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search engines
Here’s a roundup of some of the best Easter eggs from Google Search even the sharpest among us may not have discovered yet.
10 ways to improve your marketing in 2019
Mon, 4th Mar 2019
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martech
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digital marketing
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content creation
Auckland's Creative Content suggests small businesses revamp marketing in 2019 with strategic plans, updated materials, SEO, and social media engagement.
Kiwi firms can’t afford to ignore online advertising
Tue, 22nd Jan 2019
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martech
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google
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digital marketing
With the global online advertising market growing 23% year-on-year, Kiwi businesses can't afford to neglect digital marketing, says SEO experts Insight Online.
Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Thu, 17th Jan 2019
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martech
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commerce systems
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software development
Freelance writing and API development topped the list of fastest-growing jobs in 2018, driven by surging demand for digital content and web services.
Dialling up deception: ‘Vishing’ scams prey on human trust
Fri, 11th Jan 2019
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phishing
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martech
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email security
The Australian Taxation Office (ATO) recently warned of a sophisticated phone scam, manipulating Australians for a reported $830,000 in November.
You wouldn't marry a stranger, so why go into business with one?
Tue, 18th Dec 2018
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martech
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partner programmes
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bartercard
You can’t just rush straight into a partnership. According to Bartercard, at least half of all partnerships fail in the first 2-3 years.
Kiwis being taken for a ride with certification due to SEO fears
Tue, 27th Nov 2018
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martech
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apm
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software development
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Dropbox rolls out intelligent search engine called Nautilus
Tue, 2nd Oct 2018
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martech
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ai
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dropbox
Dropbox launches Nautilus, a cutting-edge search engine utilising machine intelligence for personalised document retrieval while ensuring data privacy.
Microsoft improves Search function, making it more intuitive and integrated
Tue, 25th Sep 2018
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uc
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martech
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microsoft
Microsoft expands its AI-powered search, integrating Bing with Office 365 for a more cohesive data search experience.
How SMBs can overcome the hurdle of cash flow
Tue, 11th Sep 2018
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martech
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smb
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bartercard
Effective cash flow management is critical for SMBs. From quick invoicing to leveraging Bartercard, here are essential strategies to stay afloat.
Chrome is marking all HTTP sites as 'not secure': What you need to know
Fri, 3rd Aug 2018
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martech
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google
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chrome
The latest version of Google Chrome may bring penalties for businesses that don’t have current SSL certificates.
Access management employees will thank you for – Seos has you covered
Mon, 14th May 2018
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martech
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iam
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seo
Seos can be ported onto microprocessor devices, allowing the credential system to be delivered on mobile devices, wearables, and smart cards.
Aussie indie digital marketers win Bing innovation partner award
Mon, 7th May 2018
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martech
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partner programmes
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digital marketing
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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advertising
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online shopping
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.