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Ruba Borno stories

Ruba Borno is an insightful author whose recent stories delve into the dynamic interplay between technology and business strategy, particularly within the realm of cloud services. Her engaging writings highlight significant collaborations between industry leaders and Amazon Web Services (AWS), shedding light on how these partnerships can drive innovation and efficiency for organizations.

Through her stories, readers can gain a clearer understanding of how companies like Apptio and Genesys are leveraging strategic agreements to enhance their service offerings and improve customer experience. Borno's analysis provides valuable lessons on the importance of collaboration in today’s tech-driven market and encourages businesses to explore synergistic opportunities to stay competitive.

Additionally, Borno’s exploration of award-winning partnerships, such as those celebrated by Spark Business Group and advancements from MongoDB and Teradata, illustrates the critical role of recognition and technical advancement in shaping a company’s trajectory. Readers can learn about the merits of innovation and the impact it has on business outcomes in an increasingly digital economy.

Ultimately, Ruba Borno's stories serve as a crucial resource for professionals looking to navigate the complexities of cloud technology, strategic partnerships, and customer-centric approaches within their own organizations.

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Zendesk enters SCA with AWS for customer service at scale
Wed, 29th Mar 2023
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hyperscale
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public cloud
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cx
The five-year strategic collaboration agreement with Amazon Web Services will help businesses deliver personalised CX at scale.
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Genesys unveils strategic collaboration agreement with AWS
Thu, 12th Jan 2023
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uc
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hyperscale
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public cloud
The partnership aims to empower organisations to accelerate their digital transformation and cloud customer experience strategies.
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Spark Business Group awarded 2022 AWS partner award
Wed, 30th Nov 2022
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hyperscale
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public cloud
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cloud services
Spark Business Group receives AWS Innovation Partner of the Year Award for Asia-Pacific and Japan for its technology and expertise on Amazon Web Services.
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Apptio expands strategic collaboration with Amazon Web Services
Fri, 11th Nov 2022
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hyperscale
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public cloud
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partner programmes
Apptio states it will expand its AWS footprint and AWS will continue to offer Apptio’s products directly to its customers in AWS Marketplace.
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Apptio expands AWS Strategic Collaboration Agreement
Thu, 10th Nov 2022
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hyperscale
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public cloud
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partner programmes
Apptio expands partnership with AWS to enhance cloud services and offer new tools for confident decision-making.
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Teradata achieves company first with latest release
Thu, 1st Sep 2022
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paas
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data analytics
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martech
Teradata unveils VantageCloud Lake, its first product on a new cloud-native architecture, aimed at accelerating business outcomes.
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MongoDB announces significant expansion of AWS partnership
Thu, 17th Mar 2022
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data analytics
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hyperscale
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public cloud
MongoDB expands strategic collaboration with AWS to simplify cloud adoption and advance customer migration to MongoDB Atlas on AWS.
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Meet Cisco's new executive team, poised to take company into digital age
Tue, 9th Jun 2015
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cisco
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sales
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engineering
Cisco is looking to move the company into its next phase of growth, and has revealed the executive leadership team that will action this.