Marketing Automation stories - Page 11
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
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martech
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
TrueDialog unveils SMS app for Salesforce Marketing Cloud
Fri, 1st Nov 2024
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cx
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martech
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cdp
TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.
Marigold unveils AI advancements to boost customer loyalty
Fri, 25th Oct 2024
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data analytics
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cx
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martech
Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
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cx
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martech
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cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
Raiffeisen Bank partners with Fivetran for data transformation
Wed, 17th Jul 2024
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digital transformation
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martech
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cdp
Raiffeisen Bank has partnered with Fivetran to transform its data infrastructure, enhancing real-time marketing across 11 countries in Central and Eastern Europe.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Mark Appel joins Sendcloud as Chief Marketing Officer
Thu, 14th Mar 2024
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martech
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cdp
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software
Sendcloud, Europe's leading shipping platform, appoints top Dutch marketer Mark Appel as CMO to aid in navigating global shipping challenges amid a competitive eCommerce environment.
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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saas
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data science
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martech
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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data analytics
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martech
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apm
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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data analytics
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martech
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cdp
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Pluralsight appoints Matthew Collier as Chief Customer Officer
Thu, 8th Jun 2023
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data analytics
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cx
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martech
Matthew Collier has been appointed as Chief Customer Officer at Pluralsight to lead the company's customer experience and success journey.
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Cloud specialist Lacework appoints new CMO & CFO
Fri, 18th Nov 2022
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data analytics
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cloud security
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martech
Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.
Why email still makes for a great business tool
Mon, 9th Jul 2018
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data analytics
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martech
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cdp
Despite the surge of social media and new communication tools, email remains a formidable business tool due to its directness and personalisation potential.
It's not just about the weather: put your emails in context
Tue, 10th May 2016
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data analytics
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martech
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.