Digital Marketing stories - Page 16
How AI is changing marketing exponentially - Gartner
Wed, 16th May 2018
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cx
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martech
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ai
AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.
Demand for DXPs changing the technology landscape
Thu, 10th May 2018
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martech
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digital marketing
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liferay
DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.
Aussie indie digital marketers win Bing innovation partner award
Mon, 7th May 2018
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martech
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partner programmes
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digital marketing
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Kiwi tech marketers strengthen position by banding together
Mon, 30th Apr 2018
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partner programmes
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digital marketing
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qrious
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
Marketing platform makes recommendations personal across user channels
Thu, 26th Apr 2018
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data analytics
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fintech
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martech
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
OneAffiniti launches new partner services, unveils brand refresh
Fri, 6th Apr 2018
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partner programmes
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digital marketing
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linkedin
OneAffiniti has launched new demand generation services for SMEs, including a digital lead hub and Linkedin social plugin, alongside a brand refresh.
Breaking down silos: Why marketers must reimagine their approach to data
Mon, 26th Mar 2018
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digital transformation
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ai
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microsoft
cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.
APC by Schneider Electric looking to fill channel role after new promotions
Fri, 9th Mar 2018
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datacentre infrastructure
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edge computing
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iot
The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.
Ivanti gives its partner program a significant refresh
Fri, 2nd Mar 2018
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it training
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partner programmes
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digital marketing
Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).
Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
Forrester names Adobe leader in enterprise marketing and campaign management
Thu, 22nd Feb 2018
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martech
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digital marketing
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adobe
Adobe shines in Forrester’s latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.
Kiwi digital agency secures German web award for second year running
Mon, 12th Feb 2018
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martech
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digital marketing
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resn
Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.
Telstra facing potential legal action over DCB services withdrawal
Fri, 9th Feb 2018
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digital marketing
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telstra
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legal
Sydney-based digital marketing provider Impelus says the decision to axe Direct Content Billing will have a 'material impact' on their revenues.
Startup uses chatbot to simplify global digital marketing
Thu, 8th Feb 2018
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uc
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martech
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ai
MemePR’s marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.
Tourists feel the chill of Antarctica in Air NZ’s next safety video
Wed, 31st Jan 2018
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martech
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cleantech
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digital marketing
Air NZ’s next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.
Marketing and messaging trends shaping Facebook Messenger this year
Mon, 22nd Jan 2018
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martech
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predictions
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facebook
Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.
Maritime NZ’s innovative digital marketing campaign wins award
Thu, 18th Jan 2018
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martech
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digital marketing
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awards
Maritime NZ’s innovative “Virtual Coastwatch” digital campaign, promoting lifejacket use, wins gold at New York's International Festival of Media Awards.
Is your business ready for mobile first indexing?
Thu, 18th Jan 2018
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martech
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google
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digital marketing
Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.
When digital marketing crosses the line into spam territory
Mon, 18th Dec 2017
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martech
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digital marketing
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spam
Overstepping boundaries, some businesses fail to comply with New Zealand's anti-spam laws, risking hefty fines and damaged consumer trust.