Digital Marketing stories - Page 15
Exclusive: FranConnect has the solutions for your business
Mon, 11th Sep 2023
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risk & compliance
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digital marketing
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software
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.
Marketing leaders struggle to allocate budgets amidst AI boom
Fri, 25th Aug 2023
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martech
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ai
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digital marketing
Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.
What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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cx
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martech
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partner programmes
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
Twilio to deliver new customer-aware generative AI
Mon, 7th Aug 2023
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cx
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martech
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genai
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
UserTesting launches new certified agency partner program
Tue, 25th Jul 2023
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digital transformation
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cx
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martech
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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crm
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digital transformation
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martech
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Axcient Welcomes Bryce Roberts as Vice President of Marketing
Wed, 12th Jul 2023
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data protection
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dlp
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cloud services
Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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martech
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digital marketing
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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martech
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personalisation
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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martech
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partner programmes
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digital marketing
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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public cloud
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llms
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ai
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Australian marketers looking to improve outcomes with generative AI
Fri, 9th Jun 2023
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data analytics
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digital transformation
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martech
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
Australian consumers report data-sharing concerns
Wed, 7th Jun 2023
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edutech
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data privacy
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digital marketing
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
Untie Nots wins deal with largest supermarket chain in Singapore
Thu, 1st Jun 2023
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digital marketing
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loyalty programmes
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contracts
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.
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OutSystems appoints Christine Nurnberger as Chief Marketing Officer
Wed, 31st May 2023
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low-code
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cybersecurity
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software development
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
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Darktrace Hires Chris Kozup as Chief Marketing Officer
Fri, 26th May 2023
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advanced persistent threat protection
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ai security
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ai
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
Why marketers need to activate customer data in real-time
Thu, 18th May 2023
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data analytics
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martech
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cdp
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
Mortar AI forms new collaboration to develop SaaS marketing platform
Thu, 11th May 2023
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saas
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cx
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martech
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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martech
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digital marketing
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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microsoft
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digital marketing
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.