Alban Villani stories
Alban Villani is a prolific author with a keen focus on the evolving landscape of consumer experience in the retail sector. His insightful columns examine the interface between advertising and customer engagement, advocating for strategies that place the shopper at the very heart of retail initiatives.
In his latest discussions, Villani explores the emergence of retail media platforms, such as Gopuff's new ad platform in the UK, which aims to optimize the shopping experience by targeting customers during the decision-making process. His writings highlight the significant potential of these platforms to influence purchasing decisions by enhancing consumer engagement directly on the shopping interface.
John Lewis enhances retail media capabilities for brands
Thu, 1st Aug 2024
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cx
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martech
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partner programmes
John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.
Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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martech
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ecommerce
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advertising technologies
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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data analytics
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cx
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martech
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.