Alban Villani stories
Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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advertising
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retail
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commerce
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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cx
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retail
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advertising
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.