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Adobe MAX stories

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Exclusive: The future of creative agencies as platforms

Thu, 30th Oct 2025
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Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
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Adobe brings conversational AI Assistant to Express for creators

Wed, 29th Oct 2025
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Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
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Adobe unveils GenStudio upgrades to boost AI-driven content creation

Wed, 29th Oct 2025
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Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
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Adobe brings Premiere tools to YouTube Shorts for mobile creators

Wed, 29th Oct 2025
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Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
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Adobe unveils Firefly Foundry for custom on-brand AI content

Wed, 29th Oct 2025
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Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
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Adobe launches AI assistants & creative tools across platforms

Wed, 29th Oct 2025
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Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
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Adobe to integrate Google's AI into creative apps for business

Wed, 29th Oct 2025
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Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
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Adobe Firefly announces new AI tools for video, audio & images

Wed, 29th Oct 2025
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Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
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Adobe MAX London 2024 unveils AI innovations in creative tools

Wed, 24th Apr 2024
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Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.
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LucidLink launches efficiency tool for Adobe Premiere

Thu, 12th Oct 2023
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Revolutionize your Adobe Premiere Pro workflow with LucidLink's new panel integration, offering seamless media caching and real-time collaboration.
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Adobe previews Project Stardust: A revolutionary AI-powered editing engine

Thu, 12th Oct 2023
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Adobe has unveiled a range of AI-powered innovations, including an object-aware editing engine that could revolutionise design.
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A new era of creativity & innovation unveiled at the Adobe Max

Wed, 11th Oct 2023
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Adobe CEO Shantanu Narayen unveils a transformative vision for creativity and tech at the Adobe Max conference.
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How Adobe is indemnifying users from AI-generated imagery legal issues

Wed, 11th Oct 2023
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With the legal landscape uncertain for artificial intelligence-generated imagery, the tech giant is offering special legal protection to its users.
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Adobe unveils AI-powered Firefly models: Claims revolution

Wed, 11th Oct 2023
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Adobe unveils next-gen Firefly Models, set to revolutionise the creative industry with advanced image, design, and vector capabilities.
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New AI tools to boost creativity on Adobe Express platform

Wed, 11th Oct 2023
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Adobe reveals new AI-powered features for Adobe Express, including Generative Fill and Text to Template, aimed at boosting creativity for all users.
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Adobe claims CX revolution with new Experience Mgr for Enterprises

Wed, 11th Oct 2023
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Adobe releases Adobe Experience Manager for Enterprises, enabling businesses to easily create and edit web content using popular word processing tools.
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Enterprise content creation to be transformed Adobe's new GenStudio

Wed, 11th Oct 2023
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Adobe releases GenStudio, an end-to-end solution that uses generative AI to speed up enterprise content creation.
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Adobe, New York Times and Twitter announce content authenticity initiative

Tue, 5th Nov 2019
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Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.
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The potential impact of AR on the creative industry

Wed, 17th Oct 2018
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Adobe has announced the launch of Project Aero, an integrated platform for augmented reality (AR), that aims to transform customer experiences.
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Adobe unleashes a wave of innovations for CC

Wed, 17th Oct 2018
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Adobe has announced that it is bringing the full version of Photoshop CC to the iPad, allowing users to be creative anywhere. #Photoshop #Adobe #iPad.