Adobe MAX stories
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Adobe brings conversational AI Assistant to Express for creators
Wed, 29th Oct 2025
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martech
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genai
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ai
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Wed, 29th Oct 2025
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martech
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cdp
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erp
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Wed, 29th Oct 2025
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martech
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youtube
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social media
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe unveils Firefly Foundry for custom on-brand AI content
Wed, 29th Oct 2025
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martech
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physical security
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genai
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
Adobe launches AI assistants & creative tools across platforms
Wed, 29th Oct 2025
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ecm
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly announces new AI tools for video, audio & images
Wed, 29th Oct 2025
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martech
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digital entertainment
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genai
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
Adobe MAX London 2024 unveils AI innovations in creative tools
Wed, 24th Apr 2024
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martech
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genai
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ai
Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.
LucidLink launches efficiency tool for Adobe Premiere
Thu, 12th Oct 2023
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martech
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digital entertainment
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adobe
Revolutionize your Adobe Premiere Pro workflow with LucidLink's new panel integration, offering seamless media caching and real-time collaboration.
Adobe previews Project Stardust: A revolutionary AI-powered editing engine
Thu, 12th Oct 2023
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martech
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genai
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ai
Adobe has unveiled a range of AI-powered innovations, including an object-aware editing engine that could revolutionise design.
A new era of creativity & innovation unveiled at the Adobe Max
Wed, 11th Oct 2023
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martech
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adobe
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adobe max
Adobe CEO Shantanu Narayen unveils a transformative vision for creativity and tech at the Adobe Max conference.
How Adobe is indemnifying users from AI-generated imagery legal issues
Wed, 11th Oct 2023
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martech
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genai
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ai
With the legal landscape uncertain for artificial intelligence-generated imagery, the tech giant is offering special legal protection to its users.
Adobe unveils AI-powered Firefly models: Claims revolution
Wed, 11th Oct 2023
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martech
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partner programmes
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api
Adobe unveils next-gen Firefly Models, set to revolutionise the creative industry with advanced image, design, and vector capabilities.
New AI tools to boost creativity on Adobe Express platform
Wed, 11th Oct 2023
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martech
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digital entertainment
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genai
Adobe reveals new AI-powered features for Adobe Express, including Generative Fill and Text to Template, aimed at boosting creativity for all users.
Adobe claims CX revolution with new Experience Mgr for Enterprises
Wed, 11th Oct 2023
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data analytics
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cx
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martech
Adobe releases Adobe Experience Manager for Enterprises, enabling businesses to easily create and edit web content using popular word processing tools.
Enterprise content creation to be transformed Adobe's new GenStudio
Wed, 11th Oct 2023
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ecm
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martech
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supply chain
Adobe releases GenStudio, an end-to-end solution that uses generative AI to speed up enterprise content creation.
Adobe, New York Times and Twitter announce content authenticity initiative
Tue, 5th Nov 2019
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martech
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adobe
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x
Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.
The potential impact of AR on the creative industry
Wed, 17th Oct 2018
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martech
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adobe
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opinion
Adobe has announced the launch of Project Aero, an integrated platform for augmented reality (AR), that aims to transform customer experiences.
Adobe unleashes a wave of innovations for CC
Wed, 17th Oct 2018
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martech
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adobe
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opinion
Adobe has announced that it is bringing the full version of Photoshop CC to the iPad, allowing users to be creative anywhere. #Photoshop #Adobe #iPad.