Sinch wins Adobe partner award for third consecutive year

Sinch has been named the 2025 Adobe Digital Experience Unified Customer Experience Technology Partner of the Year.

This accolade marks the third consecutive year that Sinch has been recognised with an Adobe partner award, highlighting a continuing commitment to advancing digital customer interactions. This recognition underscores the strong partnership between Sinch and Adobe, which commenced in 2019, focused on enhancing real-time, personalised customer interactions.

In 2023, Sinch achieved the status of a Platinum Technology Resell Partner, a designation that allows Adobe to resell Sinch's SMS and MMS solutions as components of Adobe Journey Optimizer (AJO). The award underlines Sinch's role in facilitating seamless, personalised, and scalable customer interactions, made possible through an in-depth integration with Adobe's technologies.

Adobe acknowledges Sinch as a prominent figure in mobile messaging due to its extensive global reach, comprehensive coverage, regional expertise, and emphasis on quality, security, and compliance. Sinch operates in over 60 countries and maintains direct connections with hundreds of mobile operators worldwide. This network capability enables businesses across sectors such as financial services, retail, and healthcare to engage customers effectively across different regions.

Sinch is committed to adhering to regulatory standards such as GDPR, CCPA, and HIPAA, ensuring that encrypted and compliant customer communications are delivered at scale. This adherence aims to provide secure and reliable communication solutions to its clientele.

Jonathan Bean, Chief Marketing Officer of Sinch, stated, "We're honoured to be recognised by Adobe once again—it's a powerful validation of our work to create meaningful, real-time digital customer connections, and we are eager to continue accelerating this partnership and achieving further customer success in the years ahead. Together with Adobe, we're making it easier for brands to engage customers at scale through AI-driven, personalised interactions that drive real impact."

In addition to Bean's remarks, Sahil Gupta, Director of Strategic Business Development at Adobe, commented, "We're excited to recognise Sinch for the third year in a row. It's clear customers are looking at Adobe Journey Optimizer as a one-stop-shop for all channels. Through our partnership with Sinch, customers can seamlessly add SMS, MMS and soon RCS to their journeys. This year, we have expanded our partnership to customers in the healthcare industry and look forward to another great year together."

The recent award follows previous recognitions for Sinch, including the Adobe Digital Experience ISV Resell Partner of the Year in 2024 and the Adobe Digital Experience Technology Partner of the Year – Customer Journeys in 2023. Sinch, alongside other prominent partners, was acknowledged during Partner Day at the Adobe Summit, where Adobe celebrated leaders shaping the future of digital experiences.