Searchspring, a company at the forefront of ecommerce site search, product merchandising, and ecommerce personalisation, declared their new integration with Dotdigital, an all-in-one customer experience and data platform. This collaboration aims to improve email campaigns by proposing products adapted to the recipient's past interactions with the brand. For the first time, ecommerce brands and retailers are able to combine the strengths of both solutions to provide ultra-personalised product recommendations within their marketing touchpoints.
In this day and age, customers expect personalised experiences, both before and after a purchase. As such, this integration facilitates the personalisation of the entire customer lifecycle, from their online stores to their shopper’s inboxes. From the moment a customer visits an online store to when they engage with a brand's email campaign, this integration enables brands to present a genuinely personalised and unique customer journey based on past shopping behaviours.
According to Jen Kalant, Senior Director of Strategic Partnerships at Searchspring, the integration will undoubtedly enhance the efficiency of marketing efforts by utilising Searchspring's personalised product recommendations within Dotdigital's campaigns. By merging these two powerful tools, ecommerce retailers are set to deliver more targeted and relevant content to their audience. As a result, it is expected to drive higher engagement and conversion rates. The potential opportunities this collaboration might unlock for customers is something that Searchspring is ardent about.
After visitors browse pages and products on a merchant's site, Searchspring's personalisation algorithm generates tailored recommendations based on shopper intent. Merchants can easily synchronise product catalogues, customer data, purchase history, and search queries to Dotdigital via their EasyEditor tool. This allows brands to display personalised product recommendations in the shopper's email.
Patrick Schaeffler, Head of Technology Partnerships at Dotdigital, is optimistic that the eCommerce sector will benefit from the integration. According to Schaeffler, the combination of Searchspring's site search and merchandising with Dotdigital's data profiling and customer experience capabilities enables brands to extract even more value from their campaigns. The integration also utilizes App blocks extensively, offering joint customers easy usability and access to data from both platforms. In sync with the latest product release, the unveiling of this new integration is something Patrick is exceptionally excited about.
Searchspring is a global eCommerce search and personalisation platform that enables merchants with proven product discovery and shopping experiences since 2007. Companies such as Chubbies, Arhaus, Mattel, Fabletics, Peets Coffee, and SKIMS use Searchspring to increase cart size, conversion, and repeat customers through enhanced search, merchandising, and personalisation technology.