Manhattan launches Shopify app to tackle £38B reported losses

Manhattan Associates has announced the release of a connector app for Manhattan Active Order Management on the Shopify App Store, providing retailers with access to real-time inventory and fulfilment capabilities.

The newly launched connector app offers retailers immediate connectivity around network inventory visibility, live tracking of order fulfilment status, and payment processing integration. It also supports order integration for Shop Pay, broadening payment options for retailers and their customers.

Several enterprise-level retailers are currently using the connector app to enhance their omnichannel commerce and fulfilment operations. According to Manhattan Associates, these retailers are leveraging seamless connectivity across Shopify and Manhattan's solutions to provide what the company terms as a unified shopping and fulfilment experience for customers.

With Manhattan's Order Management and Store Inventory and Fulfilment now integrated into Shopify as part of Manhattan Active Omni, the company aims to address the complexities faced by large retailers. Manhattan Active Omni is designed to improve customer service, boost loyalty, and deliver real-time inventory visibility. The solution also supports a variety of fulfilment methods, including in-store pickup, kerbside pickup, same-day delivery, and more.

Industry estimates have highlighted the scale of lost revenue due to mismatched retail systems, with an estimated GBP £38 billion lost to abandoned checkouts in 2024. The company states that its connector app provides retailers with improved transparency and decision-making, thereby supporting both customer satisfaction and business profitability.

"Mastering same-day, BOPIS, and ship-from-store, while ensuring inventory visibility and a seamless customer experience, is the new imperative. Manhattan's order management powers brands with real-time inventory, seamless fulfilment, and full transparency - driving innovation, growth, and loyalty through exceptional omnichannel experiences," Rukmani Subramanian, Vice President of Partnerships at Shopify, commented on the collaboration.

"We're proud to partner with Shopify to deliver a market leading end-to-end commerce solution. Shopify and Manhattan share a vision of speed and ease of checkout and rapid and transparent order fulfilment. Both the Shopify and Manhattan platforms put a premium on customer experience, be that online, in the contact centre, or when receiving the ordered items," Brian Kinsella, Senior Vice President of Product Management for Manhattan, said, highlighting the joint vision behind the partnership.

The connector app's role in providing real-time inventory data is positioned as a response to a retail environment where customers expect accurate, up-to-date information on product availability and delivery timelines. By unifying front-end shopping experiences with back-end inventory and fulfilment networks, the app seeks to reduce customer uncertainty and frustration often linked to order processing and delivery.

Retailers adopting the connector are expected to be able to make more informed fulfilment decisions, balancing customer requirements with operational efficiency and cost control. Direct connectivity between Shopify-powered sales channels and Manhattan's order management tools enables quicker response times and the ability to offer multiple fulfilment and delivery options to end customers.

The integration supports both the sales process and the subsequent fulfilment lifecycle, allowing brands to combine digital and physical retail operations. With functionalities supporting buy online, pick up in store (BOPIS), kerbside collection, and direct home delivery, the app aims to address evolving trends in customer purchasing behaviour and delivery expectations.