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Epicor has announced the acquisition of KYKLO, a foremost provider of Product Information Management (PIM) aimed at enhancing sales for manufacturers and distributors. Financial terms of the acquisition were not disclosed.
This acquisition is expected to hasten Epicor's delivery of its AI-driven cognitive Enterprise Resource Planning (ERP) vision. The objective is to transform traditional ERP systems from mere records systems to ones that provide actionable insights, thereby keeping employees focused on critical, practical, and outcome-oriented AI uses.
Steve Murphy, Epicor's CEO, commented, "Our customers in the manufacturing, distribution, and retail industries increasingly need to connect with more prospects through a variety of channels, offering a relevant and accurate digital experience that fosters brand loyalty and repeat business. Our acquisition of KYKLO aims to empower these businesses with the digital capabilities they need to meet their customers' diverse needs."
Recent years have seen a rapid expansion of digital strategies across B2B sectors to enhance buyer experience, self-service, and product discovery capabilities. According to an analysis by Mordor Intelligence, PIM systems help maintain consistency and quality of product data by consolidating it into one database. This is deemed crucial for delivering improved customer satisfaction and omnichannel experiences.
The integration of KYKLO's portfolio with Epicor's Commerce offering aims to empower manufacturers, distributors, and retailers to offer a comprehensive digital experience. This improved online product discovery is expected to generate more sales-qualified leads and provide a modern online buying environment.
Epicor customers will benefit from KYKLO's capabilities in creating, managing, and deploying product information such as content, pricing, and inventory across various channels. The KYKLO PIM is described as powerful and scalable, with the ability to integrate into any eCommerce platform. It facilitates the delivery of accurate product content and simplifies data collection to enrich content and streamline the order process.
The real-time catalog and content syndication feature is another highlight of KYKLO's offerings. This process includes catalog and content creation that involves searching, editing, filtering, and bulk data uploading through an API for real-time updates. Qualified engineers review content, make necessary adjustments, and optimise it for search and SEO before distributing it to channel partners.
Remi Ducrocq, CEO of KYKLO, stated, "In B2B selling, the goal is to reach people, not just businesses. Our mission has always been to provide the best eCommerce platforms to help our industry customers create targeted, user-friendly, and personalised buying experiences that drive their growth and success. We are thrilled to join Epicor in continuing this work."
