Tessa Notting stories

Tessa Notting is an insightful author who offers a unique perspective on the evolving landscape of eCommerce. Her recent work delves into the nuances of shopping experiences, highlighting how consumer connections to products can shape purchasing decisions.

Through her story, 'The progressive evolution of the eCommerce experience', Notting emphasizes the shift from mere transactions to deeper consumer engagement. Readers can gain valuable insights into the strategies retailers can adopt to create more meaningful interactions with their customers.

Additionally, the exploration of shoppable video as a tool in retail provides an innovative angle on how technology enhances the shopping experience. By engaging with Notting's narratives, readers can learn about the importance of understanding consumer behavior and the role of emerging digital trends in retail.