Perplexity stories - Page 3
Study finds 8.5% of GenAI prompts risk data exposure
Fri, 17th Jan 2025
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data protection
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martech
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cdp
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.
Otterly.AI exits stealth, helping brands monitor AI search
Thu, 26th Dec 2024
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martech
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apm
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genai
Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.
Future of B2B marketing in 2025: AI, globalisation trends
Sat, 23rd Nov 2024
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martech
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genai
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ai
Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.
LiveRamp enhances AI with new Perplexity, Chalice deals
Fri, 11th Oct 2024
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cx
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martech
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personalisation
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Study finds employee use of GenAI apps poses privacy risks
Tue, 6th Aug 2024
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agentic ai
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copilots
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software engineering
Employees' widespread use of GenAI apps poses privacy risks as 30.8% of these tools train on customer data, a new study by Harmonic Security reveals.
Malicious Python package targets macOS & GCP credentials
Tue, 30th Jul 2024
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application security
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supply chain
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social engineering
Checkmarx has unveiled a malicious Python package on PyPi targeting macOS developers, designed to steal Google Cloud Platform credentials from users.
AI Appreciation Day: Q&A with Andrew Gunnis
Mon, 15th Jul 2024
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genai
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data privacy
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ai
Andrew Gunnis, Co-Founder of GPTStrategic, explains the significance of AI Appreciation Day, highlighting both the opportunities and obstacles in AI development.
Hotwire unveils GAIO.tech to enhance brand AI chatbot insights
Fri, 24th May 2024
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uc
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martech
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genai
Hotwire has unveiled GAIO.tech, a pioneering AI tool designed to enhance brand storytelling through advanced insights into AI chatbot interactions and brand reputation.
Evri, Amazon, PayPal top list of brands abused by cyber scammers
Tue, 30th Apr 2024
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martech
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commerce systems
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payment technologies
Cyber scammers exploit Evri, Amazon, and PayPal brands with phishing schemes, reveals a new study by tech retailer, Currys, indicating a rising threat of such scams.