Partner Marketing stories
Adclear partners NinjaTrader on AI compliance checks
This month
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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
How Sourcepass turns firewall upgrades into a competitive edge
Last month
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crm
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firewalls
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network security
Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.
Chaotic marketing teams see burnout & stalled deals
Fri, 27th Feb 2026
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firewalls
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digital transformation
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cx
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
Xero Power Lists boost app discovery, developer reach
Thu, 26th Feb 2026
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fintech
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financial systems
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erp
Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.
SolarWinds revamps global partner programme with tiers
Fri, 6th Feb 2026
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data analytics
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digital transformation
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planning
SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.
Awin recovers over USD $250 million in lost affiliate revenue
Fri, 5th Dec 2025
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martech
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marketing
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adtech
Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Fri, 20th Jun 2025
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firewalls
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application security
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partner programmes
Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Fri, 16th May 2025
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
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Kevin Sellers joins Avalara as executive VP & CMO
Wed, 11th Sep 2024
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document management
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ecm
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martech
Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.
WatchGuard strengthens leadership team with three new executives
Fri, 2nd Aug 2024
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firewalls
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network security
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breach prevention
WatchGuard Technologies enhances its leadership, appointing Derek Maggiacomo, Rich Workman, and Karen Ray to drive focus on MSPs. CEO promotes a partner-first vision.
Coterie launches academy & book to empower partner marketing skills
Wed, 20th Mar 2024
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edutech
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education, learning & training
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skills shortage
Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.
Distology reshuffles leadership for 2024 growth strategy
Wed, 14th Feb 2024
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partner programmes
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cto
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job moves
Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.
Probax launches MSP Backup in collaboration with Veeam and Wasabi Technologies
Thu, 7th Dec 2023
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storage
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virtualisation
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data protection
Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.
SonicWall names Christine Bartlett as Chief Marketing Officer to strengthen channel partnerships
Tue, 26th Sep 2023
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cybersecurity
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sonicwall
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communication
SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.
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Fivetran appoints Rachel Thornton as CMO
Wed, 14th Jun 2023
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public relations
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fivetran
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event
Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
Menlo Security sees channel growth, continues global expansion
Fri, 24th Mar 2023
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cloud security
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partner programmes
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menlo security
Menlo Security has announced new initiatives and investment in its Boost! Channel Programme, designed to further support and incentivise partners.
SNP acquires SAP data specialist Datavard
Mon, 2nd Aug 2021
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sap
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modernisation
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sap s/4hana
SNP SE acquires software and consulting company Datavard AG to strengthen its platform strategy in data transformation and management.
Wavelink bolsters channel support with three new hires
Tue, 23rd Mar 2021
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firewalls
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network infrastructure
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network security
Wavelink bolsters its team in Australia and New Zealand with three new appointments to support vendors and partners in the region.