Jo Tozer stories

Jo Tozer is a prolific writer who dives deep into the intersection of technology, business strategies, and economic impacts. Her articles often explore the challenges and opportunities faced by small to mid-sized enterprises (SMEs) in adapting to technological advancements and improving customer engagement. Jo's keen interest in how digital solutions can reshape business operations and economic landscapes in New Zealand is evident from her detailed analyses and insightful commentary.

Through her writings, Jo frequently engages with topics such as the integration of Enterprise Resource Planning (ERP) systems to enhance customer experiences, the economic implications of digital transformation, and the potential productivity losses due to outdated technologies. She also discusses the broader economic challenges and confidence levels within the SME sector, emphasizing the need for strategic technology investments and digitization to foster business growth and sustainability. Jo's work is crucial for understanding the dynamic landscape of New Zealand businesses in the face of rapid technological change.