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James Belsey stories

James Belsey explores the intricate relationship between big data and business intelligence (BI) in his latest column. With a keen analytical mindset, Belsey delves into how these two domains interact to amplify the data-driven decision-making processes within organisations. His writing elucidates the significance of integrating big data with BI to unlock potential benefits that might otherwise remain untapped in the absence of such a symbiotic relationship.

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Qlik: An introduction to big data and business intelligence
Thu, 11th Jan 2018
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data analytics
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martech
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planning
It is vital that we understand the critical relationship between big data and BI, as without one another they are fruitless to an organisation.