Google Analytics stories
![Story image](../../../../../uploads/story/2024/06/26/preview_techday_2d8d1fa740207c477858.webp)
Cloudflare report reveals rising DDoS attacks & API risks
Wed, 26th Jun 2024
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data analytics
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ddos
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application security
Cloudflare's 2024 State of Application Security Report reveals soaring DDoS attacks, exploited zero-day vulnerabilities, and escalating supply chain risks.
![Story image](../../../../../uploads/story/2024/06/14/preview_techday_06ddf87758949088ed68.webp)
AI investment surges among European startups despite challenges
Fri, 14th Jun 2024
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data analytics
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hyperscale
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public cloud
Report reveals 68% of European tech startups are leveraging AI, with investments in emerging technologies like ML and 5G shaping the future landscape.
![Story image](../../../../../uploads/story/2024/06/14/preview_techday_43b6de8946eb01b6fabf.webp)
Databricks launches LakeFlow to streamline data engineering
Fri, 14th Jun 2024
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data analytics
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martech
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rpa
Databricks launches LakeFlow to streamline data engineering with scalable connectors, real-time processing, and automated data pipelines, aiming to democratise data and AI.
![Story image](../../../../../uploads/story/2024/05/23/preview_img-dQknuwS80H6L94KKzW00EOWJ.webp)
Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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martech
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data analytics
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ai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
![Story image](../../../../../uploads/story/2024/01/30/preview_img-XJUDAMKsGCuUa9oLU0vt21Mz.webp)
VIAVI & Optiva announce tech innovations for Mobile World Congress
Tue, 30th Jan 2024
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firewalls
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uc
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data analytics
VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.
![Story image](../../../../../uploads/story/2023/12/04/preview_img-Y0NOgjUfnNdFWU01LRYHJuu5.webp)
Amplitude launches analytics platform for UK startups
Mon, 4th Dec 2023
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cx
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data analytics
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martech
Amplitude introduces an affordable, self-serve analytics platform, Plus Plan, specifically designed to help UK startups fuel innovation.
![Story image](../../../../../uploads/story/2023/03/18/preview_Digital-Analytics-Adobe-Customer-Journey-Analytics-Tactics-with-Frederik-Werner.webp)
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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data analytics
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big data
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bi
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
![Story image](../../../../../uploads/story/2022/11/14/preview_EMCPHOTO_Marcus_McNamara_23.webp)
Seeking stronger customer insights? Start with your eCommerce
Mon, 14th Nov 2022
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crm
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data analytics
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ai
The future of eCommerce lies in customer insights and analytics, with AI tools and integrated platforms leading the way.
![Story image](../../../../../uploads/story/2022/11/07/preview_GettyImages-1354388102.webp)
Google says privacy key as NZ Identity Check system planned
Mon, 7th Nov 2022
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private cloud
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data analytics
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data privacy
Google supports efforts to fix legal stability in data flow and privacy. New Zealand uses Google Analytics in online ID system.
![Story image](../../../../../uploads/story/2020/06/30/preview_GettyImages-637360854.webp)
Cybercrims' web skimming strategies taint web analytics platforms
Tue, 30th Jun 2020
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data analytics
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martech
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planning
Cybercriminals are using legitimate web analytics platforms like Google Analytics to steal credit card details and personal information.
![Story image](../../../../../uploads/story/2019/05/09/preview_GettyImages-1091348950__2_.webp)
Kiwi businesses warned that Google is moving the goal posts
Thu, 9th May 2019
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data analytics
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martech
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planning
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
![Story image](../../../../../uploads/story/2018/04/23/preview_apps-blur-button-267350.webp)
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.