FIFA stories
World Cup ad spend at risk from campaign data flaws
Last week
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gaming
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martech
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digital entertainment
World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
World Cup to spark UK spending surge & second screens
Last month
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gaming
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cx
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martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Globant & Riot Games team up to boost esports with new tech
Fri, 7th Nov 2025
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gaming
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devops
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digital transformation
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
Hisense extends FIFA World Cup partnership, unveils AI tech for 2026
Sat, 6th Sep 2025
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gaming
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smart home
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digital entertainment
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
Hisense named official partner for FIFA Club World Cup 2025
Thu, 31st Oct 2024
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gaming
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smart home
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digital entertainment
Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.
Hands-on Review: EA Sports FC 24
Tue, 24th Oct 2023
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gaming
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digital entertainment
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fifa
EA Sports announced it would be continuing its popular football franchise under a new title, and it feels strange to say that 'EA Sports FC 24' is finally here.