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Fahmi Mohammed stories

Fahmi Mohammed is a prolific writer with a keen interest in the intersections between technology and business. Through their insightful analysis, they explore the transformative role of Artificial Intelligence (AI) in enhancing customer engagement and business strategies. Mohammed's work is particularly focused on how AI can be utilised to evaluate and increase Customer Lifetime Value (CLV), illustrating the potential for personalised approaches to significantly impact business growth.

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Artificial Intelligence: The key to Customer Lifetime Value
Fri, 1st Mar 2024
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cx
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martech
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personalisation
AI offers a refined approach to evaluating Customer Lifetime Value (CLV), providing insights to develop personalised strategies and drive business growth.