Don Scheibenreif stories

Don Scheibenreif is a discerning commentator who delves into the dynamic world of consumer goods and the burgeoning digital society. His work often centres on the intersection of technology and daily life, particularly in the context of smart homes and their role as potential new arenas for consumer packaged goods (CPG) brands. With a keen eye on future trends, he refers to predictions by Gartner, which project a world where internet-connected devices will proliferate to staggering numbers by the close of the decade.

Exploring further into the digital realm, Scheibenreif also examines the fabric of smart cities, focusing on their core infrastructure elements. His analysis cuts across a broad spectrum of urban mechanisms, including buildings, public services, education, utilities, healthcare, and transportation. This comprehensive approach reflects Scheibenreif's deep interest in understanding the multifaceted nature of the digital society and its smart citizens, an interest that is crucial for grasping the transformational changes occurring within our cities and communities.