Black Friday Stories - Page 3

UK Stories

Black Friday stories

Online marketplaces now dominate UK high-value shopping

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

By Shannon Williams • 5 min read • Wed, 17th Dec 2025

Digital Transformation

AI won't fix a messy ERP: ASOS's £130m stock write-off proves it

ASOS's GBP £130m stock write-off shows AI gloss cannot mask a broken ERP, as messy data turns clever tools into costly liabilities.

By Judette van Niekerk • 7 min read • Thu, 11th Dec 2025

Customer Experience

UK Black Friday spending soars in pet sector as big baskets lead

UK Black Friday pet sector spending surged with average orders up 56%, as shoppers focused on essentials and bigger baskets to maximise savings.

By Sean Mitchell • 3 min read • Sat, 6th Dec 2025

Social Media

Social shopping sees record Black Friday surge as UK eCommerce grows

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025

Digital Transformation

What Black Friday revealed about retail's customer service challenges

Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.

By Simon Hayward • 5 min read • Thu, 4th Dec 2025

Black Friday

Black Friday UK footfall dips 3% as shoppers seek better deals

UK Black Friday footfall fell 3% year-on-year as shoppers sought better deals amid cost-of-living worries, despite a 54.9% rise from the prior week.

By Kaleah Salmon • 3 min read • Thu, 4th Dec 2025

Global Stories

Black Friday stories

Unified Communications

Retailers hit by 'Christmas Returns Hangover' surge

Retailers brace for a “Christmas Returns Hangover” as eDesk reports a 45% spike in return requests from 26 December, denting profits.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025

Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025

Digital Transformation

Patchworks data surges 320% as retailers extend BFCM peak

Patchworks data operations jumped over 320% year on year as retailers stretched BFCM 2025 into a longer, more complex multichannel peak.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025

Firewalls

Softonic issues guide to avoid scams in festive sales

Softonic issues festive-season guide warning of rising scams in fake shops, apps and delivery messages as online bargain hunting surges.

By Kaleah Salmon • 5 min read • Tue, 9th Dec 2025

Unified Communications

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By Kaleah Salmon • 3 min read • Tue, 9th Dec 2025

eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025

Customer Experience

UK sees world's highest Black Friday growth led by loyalty spend

UK saw the highest global Black Friday growth at 16%, driven by loyalty spend, AI tools, and personalised retail experiences, outpacing US and ANZ markets.

By Catherine Knowles • 4 min read • Fri, 5th Dec 2025

Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025