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AppsFlyer stories
Leading through ambiguity: Women and the AI era
Last week
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data science
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ai
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ai ethics & governance
As AI races ahead, women's underrepresented voices could reshape how we navigate uncertainty, bias and authority in this transformative era.
How UA financing levels the playing field in mobile
Last month
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gaming
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martech
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digital entertainment
Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.
Marketers spend $824m on generative AI apps as installs rise
Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
adjoe secures 41 spots in AppsFlyer 2025 index
Fri, 2nd Jan 2026
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gaming
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martech
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digital entertainment
Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.
AppsFlyer Index shows tighter race in mobile ads
Tue, 16th Dec 2025
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gaming
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martech
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digital entertainment
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Marketers embrace privacy, with 50% of users opting into tracking
Mon, 28th Apr 2025
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martech
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data privacy
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ios
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Bugcrowd partnership enhances GlobalDots' security services
Wed, 16th Apr 2025
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devops
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digital transformation
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advanced persistent threat protection
Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
UK non-gaming ad spend surges by 48% with AI boost
Fri, 17th Jan 2025
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gaming
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fintech
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digital entertainment
AppsFlyer reveals in its latest report that non-gaming app ad spend surged by 48% in the UK in 2024, despite a global decline in gaming investments.
AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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ios
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monetisation
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appsflyer
AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
Appsflyer adds AI layer to boost fraud prevention tool
Thu, 21st Nov 2024
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data analytics
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ai
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marketing
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Fivetran assists Deliveroo for improved engineering efficiency & cost savings
Tue, 13th Feb 2024
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data analytics
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martech
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hcm
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.