eCommerceNews UK - Technology news for digital commerce decision-makers

AppsFlyer stories

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Fivetran assists Deliveroo for improved engineering efficiency & cost savings
Last week
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big data
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payroll systems
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bi
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.
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ANZ apps incur $72m in losses due to mobile ad fraud
Fri, 1st Apr 2022
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finance, leasing & rental
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cybersecurity
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apps
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
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Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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apple
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smartphones
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technology gifts
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
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App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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bi
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big data
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data analytics
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
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AppsFlyer opens Sydney office, expands into ANZ region
Fri, 27th Nov 2020
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digital transformation
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sydney
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office opening
AppsFlyer opens its first office in Australia and New Zealand as it aims to tap into the growing app economy in the region.
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App install fraud up $945 million in APAC
Fri, 31st Jul 2020
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app development
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apm
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low-code
Asia Pacific exposed to $945m in app install fraud in H1 2020, with finance the most targeted category, according to AppsFlyer report.