Al Costa stories

{ "introduction": "

Al Costa is an accomplished author known for his deep insights into business analytics and consumer behaviour. His writing often explores the intersection of technology and consumer patterns, shedding light on how companies can better understand and leverage post-sales data.

One of his notable discussions centres around TeknTrash, an AI and analytics firm that developed 'Stipra,' a system designed to manage post-sales data and provide critical insights into consumer behaviour. His work underscores the importance of such innovations in the business world.

In another intriguing piece, Costa delves into the misleading distinction companies often make between 'consumers' and 'buyers.' Drawing parallels with the music industry, he explains how this fundamental misunderstanding can lead to product failures and wasted resources, offering valuable lessons for businesses to avoid these common pitfalls.

" }