Affiliate Marketing stories
YouTube drives trust, eCommerce growth in Southeast Asia
This month
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.
Awin launches Ava AI assistant, upgrades affiliate platform
Last month
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Brand trust overtakes ads as key travel driver in Asia-Pacific
Last month
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loyalty programmes
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affiliate marketing
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consumer trust
Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.
Trust & partnerships key to APAC travel marketing success
Last month
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cx
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martech
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loyalty programmes
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
SECO partners with impact.com to boost Senheng app usage
Thu, 6th Feb 2025
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network infrastructure
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ecommerce
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apps
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.
impact.com reports record growth & USD $200m revenue in 2024
Fri, 13th Dec 2024
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martech
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cdp
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cleantech
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
Impact.com appoints EJ Owens to lead APJ community efforts
Mon, 25th Nov 2024
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digital transformation
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martech
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omnichannel
Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.
Electronic retailers anticipate web traffic surge for Black Friday
Fri, 22nd Nov 2024
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martech
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partner programmes
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personal computing devices
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Why affiliate programmes aren’t just for big businesses
Mon, 30th Sep 2024
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martech
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partner programmes
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marketing strategy
Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.
TRAPO partners with impact.com to amplify digital presence
Thu, 18th Jan 2024
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b2b
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sales
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digital footprint
Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.
Adzcorner anticipates 40% growth in 2023-24 financial year
Tue, 9th Jan 2024
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r&d
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agility
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affiliate marketing
New Delhi-based performance marketing solutions provider marketing solutions provider, Adzcorner, projects a 40% revenue growth for fiscal year 2023-24.
Kaarba aids performance tracking for businesses and individuals
Thu, 17th Aug 2023
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saas
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paas
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data analytics
Kaarba empowers users across industries and enhances performance assessment in affiliate marketing and performance marketing.
Rakuten Advertising appoints new Commercial Director for China
Thu, 16th Feb 2023
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microsoft
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sales
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growth
Rakuten Advertising appoints Neil Cao as Commercial Director for China, aiming to accelerate growth and develop performance marketing strategies.