Square & SevenRooms team up to enhance restaurant operations

Square, the global commerce solutions giant, has announced a significant new integration for the food and beverage sector with SevenRooms, a leading marketing and operations platform in the hospitality industry. The partnership is set to revolutionise how hospitality businesses manage their operations and customer interactions, especially as they gear up for an anticipated bustling summer period.

This integration aims to streamline dining room management by allowing restaurants to view reservations and additional customer insights directly on their point-of-sale (POS) systems. The collaboration promises to deliver an enhanced dining experience through increased personalisation and efficient front-of-house operations. By providing operators with access to historical data from both Square and SevenRooms, the integration enables restaurants to tailor services to individual guests more effectively.

Chavdar Todorov, owner of the London-based restaurant Slowburn, is one of the first to implement and test the new integration. "We’ve been working with Square using Square for Restaurants for two years and have been happy with the brand and the product. The main reason we wanted to go ahead with the integration was so that we can link the spending data across Square and SevenRooms. So far it’s been very easy to use, it didn’t take us long to work out how to link everything together and it’s been running smoothly," Todorov stated.

This integration is a global initiative, extending its reach to the US, Canada, Australia, Ireland, France, and Spain. A decade after the launch of Square's global App Marketplace, which allowed sellers to find and use integrated solutions easily, this new development is a testament to the continuous investment in innovation and technology by Square. Last year, 47% of Square’s food and beverage gross payment volume (GPV) came from sellers using at least one integration.

Allison Page, Co-founder and Chief Product Officer of SevenRooms emphasised the importance of this integration in today’s competitive hospitality market. "As competitive pressures mount across the hospitality industry, it has become even more important for operators to have a 360-degree view of their customers so they can provide truly differentiated experiences. Our comprehensive integration with Square equips restaurants with the rich data they need to better understand their diners, helping them make every guest interaction more personalised while driving higher customer loyalty and retention,” Page said.

Samina Hussain-Letch, Executive Director for Square UK, reiterated the company's dedication to the food and beverage sector. "Square’s priority both in the UK and globally is the food and beverage industry. We have made huge investments in our industry research and ecosystem of products over the years to deliver more value to sellers and partners alike. Restaurants today rely on a variety of tools and services to drive operational efficiency and find new avenues for growth in an increasingly competitive and challenging landscape. Square is committed to providing sellers with best-in-class integrations that help them more easily navigate the complexities of running and growing their business, and we’re excited that our sellers can now integrate Square with SevenRooms, seamlessly,” she remarked.

Square for Restaurants’ mobile POS also aims to enhance operational efficiency by allowing servers to manage more tables without frequent trips to the countertop POS device. This is particularly crucial as the industry grapples with ongoing labour shortages. Research by Square UK found that 85% of restaurant owners agree that an integrated application to manage all business functions allows staff to focus on more critical tasks.