SHOPLINE has introduced the SHOPLINE B2B Commerce Solution to enhance merchants' business-to-business commerce experience.
This newly launched platform addresses several challenges that brands face in B2B commerce, such as limited access to accurate information, lack of transparency, and inadequate digital capabilities. By doing so, SHOPLINE hopes to empower merchants to expand their online brand presence and offer B2B-friendly storefronts that build customer trust.
The solution is designed with a comprehensive and adaptable commerce toolkit that assists merchants in reducing purchasing friction and streamlining payment processes. Additionally, it provides post-checkout convenience and customer support, which are essential features for the modern B2B buying journey.
Deepak Anand, General Manager of SHOPLINE EMEA, highlighted the evolving nature of the B2B market. "We are seeing a general shift within the B2B space, where customers are moving towards consumer-like purchasing behaviour. They're demanding a much more sophisticated buying experience and are willing to walk away if they don't receive it," explained Anand.
Enhancing the B2B buying journey is a core objective of the SHOPLINE B2B Commerce Solution. With it, merchants can employ strategies that integrate modern business-to-consumer tactics into their B2B operations, potentially increasing customer loyalty and transforming long-tail customers into more significant revenue streams.
Anand continued, "SHOPLINE B2B combats this. Optimising the B2B buying journey enables merchants to create a model that fits their business needs, offering best-in-class performance that provides B2C experiences with added B2B convenience. Ultimately, SHOPLINE B2B facilitates growth across sales channels, brands, and markets."
The platform is equipped with various out-of-the-box features. It boasts many customisation options, ensuring it can be tailored to meet specific business requirements while maintaining high-performance standards. SHOPLINE asserts that simplifying the integration and customisation process will accelerate merchants' time to revenue and maximise their return on investment.
Founded in 2013, SHOPLINE is a rapidly growing Software-as-a-Service (SaaS) provider. It empowers retailers to level up their commerce and helps them sell, market, and operate their businesses. SHOPLINE offers comprehensive, unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and a customer relationship management suite. SHOPLINE's open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today's competitive market.
