Masters247 partners with SHOPLINE for digital transformation

SHOPLINE has formed a strategic partnership with Masters247, a golf equipment distributor in the UK and Europe, marking a major milestone in Masters247's digital transformation journey.

Prior to this collaboration, Masters247 operated with legacy systems and lacked a digital presence. This partnership with SHOPLINE aims to modernise the company’s B2B commerce operations, enabling it to enter international markets and generate faster revenues.

According to the new arrangement, SHOPLINE has integrated various functionalities to better streamline account management and improve user experience. These include customer log-ins and invoicing features. Additionally, SHOPLINE has enhanced the efficiency of campaign management for Masters247's B2B offerings, facilitating an increase in repeat orders and sales.

Oliver Cole, Managing Director of Masters247, expressed his enthusiasm regarding the partnership. "SHOPLINE’s innovative technology is helping us position ourselves where we want to be within the B2B sector," he said. "SHOPLINE’s integration has brought Masters247 consistency and efficiency that strengthens online processing systems while growing and improving B2B relations, creating a positive customer journey."

Cole further emphasised the benefits of the digital shift. "Unifying our digital systems has enabled us to reduce total cost of ownership while improving the experiences we can deliver to customers. The support from the SHOPLINE team has also enabled seamless and streamlined integration that has delivered faster time to revenue, and we can’t wait to see what the future holds for this partnership."

Deepak Anand, General Manager of SHOPLINE EMEA, reiterated the company’s commitment to aiding merchants in their eCommerce journey. "At SHOPLINE, we are committed to supporting merchants in their eCommerce journey. We want to provide brands with a platform that facilitates unified commerce, allowing them to deliver high-quality customer experiences and scale operations seamlessly both online and offline," he stated.

Anand also praised Masters247's ambitious goals. "The Masters247 team is determined to push the boundaries of its capabilities and we are proud to have been chosen to help them achieve their goals. We are looking forward to continuing to provide value for the brand, and help drive long-term, sustainable success."

Masters247's transformation does not stop at the partnership announcement. The company is set to participate in SHOPLINE’s Re-Imagine Summit in London on 2nd October 2024. The event will feature more than 300 eCommerce leaders and retailers. Masters247 will be involved in a panel session focused on unlocking growth in B2B eCommerce, featuring other industry-leading speakers and panellists, including In The Style and Everything5Pounds representatives.

Masters247’s partnership with SHOPLINE marks a pivotal change in its operations, enabling it to venture into international markets and improve its B2B commerce platform. Both parties anticipate a fruitful collaboration driven by technological innovation and consistent growth.