Enky introduces sustainable subscription furniture to UK

Belgium-based start-up Enky is bringing its subscription-based furniture service to the UK, emphasizing sustainability and the circular economy.

Enky, co-founded by Aïssa Laroussi, who previously established the fintech company Edebex, offers businesses a range of furniture solutions on a monthly subscription basis. This service includes access to a variety of high-quality, ergonomically designed furniture that is sustainably produced in Europe.

Without any advertising efforts, Enky reports that the test phase has shown promise in the past two months, resulting in 1,000 people engaged and an influx of EUR €900,000 in investment. The service caters to a range of clients from small and medium-sized enterprises to multinational corporations, educational institutions, hospitality professionals, and property developers. The company has already installed furniture worth over EUR €5 million across Belgium, Switzerland, Spain, and France with its team of 15 employees.

Aïssa Laroussi, Co-Founder and CEO of Enky, shared his insights on the demand for sustainable solutions in the market: "Corporate Social Responsibility and a growing awareness of our planet's limited resources are making dynamic and profitable circular solutions increasingly attractive."

Enky addresses sustainability in the furniture industry, known for its significant waste production. Shari Dewannemacker, Sales & Marketing Director at Enky, commented: "Our first ambassadors are designers and interior architects who understand that Europe produces 11 million tons of furniture waste annually, of which only 3% is recycled. With our service, we represent around thirty brands. Thanks to our investors, these brands can offer their customers an original, sustainable, varied, flexible, and financially advantageous solution."

Laroussi further illustrated the company's ethos by referencing the famous chemist, Antoine Lavoisier: "If the famous French chemist, Antone Lavoisier were alive today, he might update his famous quote to say: 'Nothing is lost, nothing is created, everything is rented'."