Canva adds official PEPPA PIG templates through Hasbro deal

Canva has added official PEPPA PIG content to its platform through a collaboration with Hasbro, following more than 1.4 million searches for PEPPA PIG on Canva over the past 12 months.

The agreement brings more than 60 PEPPA PIG templates to users across 18 regions. The collection includes designs for parents and families, such as birthday invitations, reward charts, party printables and social posts, as well as materials for early years teachers including worksheets, flash cards, certificates, presentations and posters.

Canva has also introduced a UK-specific set of marathon support templates built around Daddy Pig. These include customisable posters, social media frames and cheer signs for families supporting runners.

The launch adds another entertainment brand to Canva's library as it expands its range of licensed content. With 265 million monthly active users in 190 countries, the platform has been broadening its appeal to consumers, educators and fan communities through branded material.

The partnership follows Canva's earlier deal with Disney, which also brought established characters onto the service. The addition of PEPPA PIG suggests children's and family entertainment properties are part of its strategy to drive more activity around everyday design tasks.

Brand demand

User interest appears to have shaped the rollout. Searches for PEPPA PIG content on Canva passed 1.4 million in the past year, indicating an existing audience for character-based templates before any official material became available.

PEPPA PIG is a longstanding children's brand with reach in more than 180 countries, giving Hasbro an established audience among young families and schools. By placing the character into editable templates, the collaboration connects that audience with common use cases such as birthday parties, classroom activities and milestone celebrations.

For Canva, that matters because these tasks sit at the centre of its consumer and education business. Much of its growth has come from users creating invitations, worksheets, posters and social graphics with pre-made templates rather than starting from scratch.

Morgan Selzer, Global Head Content Partnerships at Canva, said: "Canva's goal is to make visual storytelling feel effortless for everyone - from first-time creators to seasoned teachers. This collaboration marks an exciting evolution in our content library as we continue to build out our branded content as a way to spark imagination and delight our community. Whether you're creating something playful, sentimental or inspirational, we're so excited to see how people bring a little PEPPA PIG magic into the world through their designs."

Education focus

The education angle is notable. Early years teachers are among the groups explicitly targeted in the collection, with ready-made classroom materials that can be adapted for lessons and activities. That places PEPPA PIG not only in family settings but also in school environments where familiar characters can be used in learning resources.

Hasbro described the collaboration as an extension of how the brand is already used in everyday family life. The templates are intended to help parents, teachers and fans create materials that feel more personal to home and classroom moments.

Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro, said: "PEPPA PIG has always been about helping kids build confidence through everyday moments, from muddy puddles to big milestones, while creating opportunities for families to connect through play. Bringing PEPPA PIG to Canva is a natural extension of that. It gives parents, teachers and fans simple, creative tools to engage with the brand in ways that feel personal, whether they're creating something for a classroom, celebrating a moment at home or just having fun together."

Platform strategy

The collaboration also points to a broader shift in how digital design platforms compete. Access to well-known intellectual property can help attract users who might not otherwise start a design project. Familiar characters give people a clear reason to search, edit and share, which can increase time spent on the platform and open up more content categories.

Canva has been extending its offering beyond basic template design through a mix of content partnerships, workplace tools and artificial intelligence features. In this case, users can customise the PEPPA PIG templates by changing text and colours, then share or print the finished design from within the platform.

That combination of licensed content and simple editing tools reflects Canva's effort to make branded design material part of routine consumer use. The immediate test will be whether PEPPA PIG fans, parents and teachers turn strong search demand into regular template use for family events and classroom work.

With more than 60 templates now live across 18 regions, the collaboration gives Hasbro a new digital outlet for one of its best-known children's brands and gives Canva another recognised franchise as it works to make fandom-led creation a regular part of its service.