Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

London-based Guavapay has reported a remarkable 71% growth in annual revenue for 2024, driven by a larger customer base and staff expansion.

Jon Fielding, Managing Director at Apricorn, emphasises the growing importance of Data Protection Day as digital identities expand, urging control over personal data amid AI advancements.

Chris Wilson has been appointed Chief Financial Officer at payments platform Ecommpay, bringing a wealth of experience from the music and finance sectors.

Athelis Health Club in Warrington has remarkably cut membership fraud by 90% by implementing advanced facial recognition technology from i-PRO.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

A recent Capgemini report reveals that 60% of UK businesses remain optimistic for 2025, planning increased investments despite fears of trade wars and supply chain issues.

Infor Nexus has launched NexTrace, a supply chain traceability solution to help firms comply with EU regulations on product sustainability and transparency.

AI adoption in the UK is on the rise, with businesses investing to stay competitive, amid calls for careful integration and skills development.

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.