eCommerceNews UK - Technology news for digital commerce decision-makers
United Kingdom
Guides
#
commerce systems
#
customer data platforms
#
data analytics
#
digital signage
#
payment technologies
Search

Guy Hanson stories

Guy Hanson is an insightful author whose recent work delves into the persistent relevance of traditional communication methods in a rapidly evolving digital landscape. In his latest story, he examines why email continues to be an essential tool for businesses, even amidst the rise of social media and other communication platforms.

Through reading Hanson's stories, readers can gain a deeper understanding of the dynamics of business communication. His exploration of email's directness and personalization potential offers valuable lessons on how to effectively engage with clients and colleagues in a way that fosters efficient and meaningful interactions.

Story image
Why email still makes for a great business tool
Mon, 9th Jul 2018
#
data analytics
#
martech
#
cdp
Despite the surge of social media and new communication tools, email remains a formidable business tool due to its directness and personalisation potential.