Charlotte Henley and Jenni Rutter, with assistance from Emily Tombs stories

Charlotte Henley and Jenni Rutter are esteemed authors with a shared keen interest in the burgeoning field of technology startups. Drawing from a wealth of knowledge and experience, they provide insight on the importance of brand protection for emerging companies in the tech sector. With the support of Emily Tombs, their columns serve as a vital resource for fledgling entrepreneurs who might otherwise neglect legal safeguards amidst the rush to innovate and establish their presence in a competitive market.

Look before you leap: Making a name for yourself as a tech startup

Mon, 27th May 2019

physical security

branding

intellectual property

For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked.