Latest news - Page 151

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.

Collaboration is the oft-stated goal of a myriad of technology deployments from knowledge management to social software to digital workplace.

Smart security systems are smart enough to know what’s normal and only alert you to anything not normal, no matter where you are in the world.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

The ability to work in the grey areas of regulations is key to the success of organizations in a digital world, according to a colleague.

Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire.

A team from Startup Weekend Dunedin has created a game to make household chores fun and rewarding for kids and parents.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

A dealership was looking for a 3x3 video wall solution for its showroom to present promotional videos and live car racing events. Solution?.

40 years after the invention of the Nespresso machine, the latest models are going digital - it’s a pivotal example of digital business in action.

The Massachusetts Institute of Technology (MIT) has been ranked as the best university for Computer Science, according to a global survey.

Kiwi tech firm Virsae nabs £2.4M for global push, targeting $2B market with its cloud services after impressive US gains.

UK schools miss the mark in using digital signage, with ineffective content and heavy IT systems hampering educational outcomes.

The secret to success in the IT Industry? It all comes down to what you can learn from other people according to Enghouse's CTO.

Secure, compliant, restorable: Key criteria for selecting your ideal cloud backup partner to safeguard vital business data.

If disaster were to strike your data, are you sure that your business operations could resume quickly, completely and seamlessly?.

The warnings about your data are everywhere, but have you ever stopped to think what you’re protecting your data from?.

Digital signage has provided the University of Winchester with a contemporary solution to deliver allergy information - and a little marketing as well.