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Circana stories
Smaller brands drive FMCG innovation as new launches drop 20%
Wed, 19th Nov 2025
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clean technologies
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sustainability
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inflation
Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.
Brands urged to adopt multi-platform media strategies for ROI
Thu, 9th Oct 2025
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gaming
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martech
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digital entertainment
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
Elemis partners with Impact Commerce for global omnichannel growth
Mon, 25th Aug 2025
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digital transformation
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cx
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martech
Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.
Personalised data & AI crucial for brands' future success
Fri, 2nd May 2025
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
Circana launches Liquid Data Engage, a novel platform for retailers
Wed, 21st Feb 2024
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data analytics
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supply chain
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ai
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Wed, 20th Dec 2023
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partner programmes
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marketing
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sales
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.