DXC opens London AI experience hub to drive co-creation

DXC has opened a new Customer Experience Centre in London, positioning it as a place where customers can work with its teams on technology projects, including artificial intelligence.

The centre sits within DXC's UK and Ireland operation and draws on a pool of 6,000 multidisciplinary staff in the region, including system architects, software engineers, industry specialists and service delivery teams. DXC also pointed to a wider network of 40,000 engineers globally.

Public sector organisations attending the launch included the Metropolitan Police and the Department of Health & Social Care. DXC also named Network Rail, the Ministry of Defence, and Barts Health NHS Trust among organisations it expects the London facility to support, alongside London market insurance companies.

London footprint

DXC said the site is in central London's business and innovation hub. It already has offices and facilities in Erskine, Newcastle, Tewkesbury and Farnborough, adding the capital location to its UK estate.

The facility brings together customer-facing activity across DXC's services and internal offerings. Areas covered include automation, agentic AI, AdvisoryX, agentic security operations, and enterprise applications and infrastructure.

Customer experience centres have become a common feature among IT services firms and large technology vendors. They typically combine demonstration areas with workshop space and meeting rooms, and often serve as venues for customer design sessions. In the UK, interest in the model has risen as organisations consider how to move from AI pilots into operational use while dealing with security, governance and skills constraints.

The London site provides space for customer teams to work directly with DXC specialists. It is also intended as a collaboration hub across industries, with an emphasis on applying AI and automation in operational settings.

Hiring plans

DXC plans to hire 150 AI specialists across the UK and Ireland, linking the programme to demand for staff who can work across government, aerospace and defence, banking and insurance, automotive, and healthcare and life sciences.

The facility will also be used to train and upskill employees in the UK and Ireland. DXC did not provide a timeframe for the hiring plan or further details on roles and seniority levels.

Derek Allison, General Manager for DXC Technology in UK and Ireland, said the centre would serve as a working space for customer problem-solving.

"The London Customer Experience Centre is a space for our customers to bring their toughest technology challenges, engage in a conversation on how to solve them, and co-create solutions alongside our team of highly skilled experts."

He also described the centre as more than a demonstration venue.

"In a world of exponential change, leaders need trusted partners who can help them design, build, and run AI-enabled enterprises. This is much more than a showroom for our expertise and solutions. It's an extension of our customers' own transformation journeys," Allison said.

Insurance market

Velonetic, a services provider that works across the London insurance market, said hands-on engagement will be a key feature of the centre's approach.

"Organisations across industries are under pressure to turn AI from isolated pilots into secure, scalable operating capability," said Bob James, CEO at Velonetic.

He said the site offers a practical setting for joint work between business and technology teams.

"DXC's Customer Experience Centre creates a hands-on environment where business and technology teams can co-create, validate, and industrialise AI and data-driven solutions across complex platforms," James said.

TechMarketView, a UK-based technology industry analyst and advisory firm, pointed to the organisational challenges of scaling digital initiatives.

"Success in leveraging digital technologies, including AI, depends on multi-disciplinary teams that understand the technology alongside the organisational, cultural and regulatory barriers to productisation and scaling," said Georgina O'Toole, Chief Analyst & Partner at TechMarketView.

She also highlighted the gap between spend and outcomes in many programmes.

"Investment often outpaces the results organisations achieve. Centres like DXC's bring precise business challenges together with the domain and technical expertise that can accelerate the path to production and scaling, and to measurable business outcomes," O'Toole said.

Carl Kinson, Chief Technology Officer for DXC in UK and Ireland, said the London site will be used for early-stage work with customers and partners.

"We have built an environment for ideation, free thinking, working with our customers and partner ecosystem to challenge the impossible, and co-create the future innovations that deliver business outcomes," Kinson said.